How to Use WhatsApp Marketing to Grow Your Local Business in Kolkata

 

Many brands in Kolkata struggle to reach their customers because they solely depend on running ads, word of mouth, and other solvent marketing campaigns. They incur all these expenses, while with only their WhatsApp messaging app, they can reach their customers easily, comfortably, and quickly.

WhatsApp marketing for local businesses is the game-changer that turns casual chats into lasting customers by delivering messages directly to your audience or potential customers. WhatsApp marketing helps both big and small businesses build trust and promote sales swiftly.

 

 

What is WhatsApp Marketing and Why Local Businesses in Kolkata Need It

 

WhatsApp marketing simply means using the WhatsApp messaging app to reach your customers and sell your products or services. It is a significant strategy that has helped small businesses scale up quickly without much effort.

 

While traditional advertising is aimed at reaching a broad audience that is not specific, WhatsApp marketing is focused on a particular audience for whom the services are intended. WhatsApp marketing is more result-oriented for local businesses than traditional advertising because it is straightforward, direct, and clear.

It fosters quick and easy outreach for hybrid businesses by promoting higher engagement, personalized interaction, and speedy conversion for all businesses in Kolkata.

 

 

WhatsApp Business vs WhatsApp API for Local Businesses in Kolkata

WhatsApp Business is a free mobile app that helps small businesses communicate with their customers. It is made for local stores, freelancers, and small businesses 

In contrast, WhatsApp API is a tool that medium to large businesses use to manage a lot of customer messages automatically. It incorporates end-to-end encryption and an analytics dashboard to ensure dependable and scalable messaging. Core features like catalogs, quick replies, broadcast lists, and automated messages make it easier for businesses to talk to customers, keep things organized, and save time for their support team.

 

Setting Up WhatsApp Marketing for Local Businesses in Kolkata

Setting up WhatsApp marketing for a local business in Kolkata takes several measurable steps. Here are five trusted steps to follow:

 

• Step 1: Create a WhatsApp Business profile with your business name, hours of operation, and contact information (phone number and address).

 

• Step 2: Include a product guide, adding images and prices.

 

• Step 3: Structure your contacts using labels for prospects, orders, and high-value customers.

 

• Step 4: Establish a welcome greeting and an out-of-office reply that is time-effective and looks professional.

 

• Step 5: Post your services and the products you sell, and keep them consistently in your status.

 

Creating Engaging WhatsApp Marketing Content and Messages for Local Businesses in Kolkata

 

Once you have successfully set up your WhatsApp Business account, the next move is creating engaging WhatsApp marketing content that grabs your client’s attention.

Eighty percent of local businesses in Kolkata use WhatsApp to reach out to their customers more than other means because this medium is quicker and budget-friendly.

 

Crafting engaging content is not all about writing or posting; it entails writing to satisfy the desires and expectations of your targeted clients. This is most effective by showing proven results that other customers got when they made use of your product.

 

For example:

A real estate agency in Kolkata needed a website designer to craft designs that attract visitors to their site. They posted on LinkedIn and got one, but it didn’t meet their expectations — it was like the popular saying, “what I ordered vs what I got.”

But when they came across Arushi Web Solutions’ website, their site turned out so beautiful and mind-blowing. While navigating the site, they saw “Request a Proposal” and clicked. With the Arushi Web Solutions team, they got more than what they expected.

 

Creating and posting content like this would make your audience more confident in you. Another technique most businesses use is by posting the testimonials of loyal customers who have made use of their service or product and got good results.

 

Here are five guides you can follow while creating engaging content for small businesses in Kolkata:

 

• Write content that appeals to the pain points of your customers.

 

• Show proven results others have gotten after patronizing you.

 

• Include testimonials in your content — either as a screenshot or a voice note.

 

• Add visuals like photos of your product, videos, or infographics.

 

• End your content with a clear call to action, e.g., “Click the link below to secure a slot” or “Click the number below to order now.”

 

• Among all, post your products or services consistently on your WhatsApp status or send them directly to your customers.

5 Common WhatsApp Marketing Mistakes Local Businesses in Kolkata Should Avoid

 

While WhatsApp marketing offers a straightforward and cheap approach to local businesses in Kolkata, others fail to get the same outcome. Taking caution of these common WhatsApp marketing mistakes would help businesses grow stronger.

 

1. Sending an excessive number of messages.

 

1. Using generic content or copy-pasting without editing or paraphrasing.

 

1.  Not updating the WhatsApp profile.

 

1. Sending messages at inappropriate times.

 

1.  Delaying responses to customer replies.

 

WhatsApp marketing will continue to be impactful to local businesses in Kolkata because it boosts their sales rate and attracts more leads to their brands. Start small by setting up your WhatsApp profile, sending status updates about your products, and engaging with your customers.

 

Start using WhatsApp marketing today and see how your business yields higher growth.